CONTEXT

In April 2022, Universal Music contacted me to offer me to develop a Shopify store for the Belgian artist Roméo Elvis.

In the context of his upcoming album being released in May 2022, Universal Music wanted to create a store where fans would be able to buy a pack containing an album and a concert ticket.

His upcoming album was called "Tout Peut Arriver" ("Anything Can Happen") and was declined in 4 editions:

• Acrylic edition
• BX edition
• Foot edition
• Supermarket edition

Each of this editions had a specific cover design.

CHALLENGE

This project had two challenges:

• I had to create a buying tunnel composed of three steps: start with choosing a concert date, then chose one album to go with it, then choose as many additional albums as you wish.
• I had to block the possibility to buy a concert ticket on its own. It was a requirement that, if the client wanted a concert ticket, they had to buy one album to go with it.